ECHOLAC Celebrates 60 Years of Extraordinary Journeys, Stepping Into the Future with "FOR BEYOND"

Golf Thananthorn
Feb 12
2 min read

Updated: Feb 17

ECHOLAC Marks 60 Years of Excellence: Unveiling the "FOR BEYOND" Vision in Shanghai

ECHOLAC, the world-class premium luggage brand, recently hosted a grand 60th-anniversary celebration in Shanghai. Under the theme "FOR BEYOND," the event honored the brand’s rich heritage while signaling a bold leap into a future driven by innovation and global vision.

Six Decades of Innovation and Mastery

Since 1965, ECHOLAC has been a pioneer in the industry, launching the world’s first ABS attaché case. Over the past 60 years, the brand has consistently evolved, integrating natural fibers and cutting-edge materials to become a leader in both European and Southeast Asian premium markets.

Today, ECHOLAC operates a 30,000-square-meter manufacturing facility and maintains a global footprint with over 3,000 locations across 50+ countries. The brand’s signature aesthetic—"Eastern Soul and Western Charm"—seamlessly blends Italian and Chinese design expertise, offering timeless elegance paired with meticulous quality.

The "BEYOND TIME" Experience

The anniversary event, themed "BEYOND TIME," offered an immersive journey through three distinct zones:

ECHOLAC STUDIO: Merging traditional Eastern craftsmanship with modern travel needs.
ECHOLAC HOME: Reimagining the Dynasty series into creative household forms like sofas and TVs to showcase "beyond imagination."
ECHOLAC LAB: An innovation hub displaying futuristic designs and advanced technology.

The highlight was a high-fashion runway featuring three flagship models: the expandable One-X, the durable SHOGUN EVO for business professionals, and the DYNASTY VLX, a masterpiece of luxury crafted with Italian leather.

"FOR BEYOND": A Strategic Vision for the Future

CEO Zheng Xuefeng announced a major brand elevation plan centered on sustainability and expansion. The "FOR BEYOND" roadmap includes:

Next-Gen Innovation: Developing ultra-light materials and smart features, including fingerprint scanning, 5G anti-loss technology, built-in scales, and wireless charging.
Scaling Production: Expanding manufacturing capacity to over 2 million units per year.
Global Expansion: Opening 20 flagship stores in China by 2025 and strengthening its presence in Southeast Asia and the Middle East with a focus on the younger generation.

For ECHOLAC, luggage is more than just a travel accessory; it is a "vessel for dreams," designed to make every journey effortless and inspiring.

ECHOLAC, the world-class premium luggage brand, recently hosted a grand 60th-anniversary celebration